Walldren's World

This post originally appeared on my now defunct marketing blog "Waiting for the Conversion" in 2014 As a father of three, I am growing used to experiencing the unknown -- or at least experiencing the other side of things as the now adult in the relationship. As a result, the older I get the less certain things appear to be to me. Perspective is an amazing thing. Each experience adds new data, if not an entirely new dimension to my consciousness. It’s scary and exhilarating and frustrating all at once. To quote Aldous Huxley, “Experience is not what happens to a man; it is what a man does with what happens to him.” Because a lot can happen to you but if you do not take the lessons and gain the insights, it benefits you little. I began working on the web in 1997 as a 17-year old summer intern at a company where my brother worked. I did research finding public e-mail lists and newsgroups and entered their pertinent information into a database that talked to a subscription ...

What is my 2006 Hyundai Sonata? Well, it's my personal conveyance between home and work. I spend anywhere between 180 minutes and 240 minutes in it per day going southbound on 985 and 85. It is also a remarkable advertising opportunity for the right sponsor. Now you may very well be asking yourself as a prospective advertiser, what is the reach of my vehicle? 36.9 miles between Buford, GA and Midtown Atlanta. What's the frequency? Twice a day. What are the demographics of the target audience? Frustrated commuters who, like this driver, spend far too much time in their cars. Potential products and services I would consider soliciting are: Streaming music services (Pandora, Spotify), NPR, Public Transit, Ride Shares, Public Safety Messages and seminars for calming road rage. What sort of pricing model are we talking about? This idea is still germinating. All interested parties should contact me directly to discuss options.